Case Studies | Retail

Transforming Shopify Marketing with Campaign Tools and AI-Powered Webchat

AdTecher
About

AdTecher.com (trading as Key Takeaway Ltd) builds tools that help Shopify merchants streamline operations, improve customer service and cut costs using AI.

Challenge
  • Digital ad-campaign creation is complex for time-poor e-commerce merchants, and AdTecher wanted to simplify it without sacrificing quality.
  • A supporting webchat needed to give merchants' customers responsive, genuinely useful answers rather than generic chatbot replies.
  • Everything had to integrate cleanly with AdTecher's existing AWS infrastructure and third-party tools while remaining scalable across diverse merchant needs.
Solution

Working with 3GI, Cloud Combinator combined Amazon Lex and Amazon Bedrock to build a webchat with dynamic intents and a retrieval-augmented generation workflow, backed by DynamoDB chat history and deployed through CloudFormation.

By the numbers:

  • Merchants were 4x more effective at deploying ad campaigns during testing
  • AI-powered webchat gives personalised, context-aware customer support
  • Platform built to scale with growing merchant demand

What changed:

  • Documents were converted to embeddings and indexed in Amazon OpenSearch Service, with parsing and chunking tuned iteratively for retrieval quality.
  • AWS Lambda hooks invoke the Bedrock agent from Lex, while DynamoDB maintains conversation history so support feels continuous rather than stateless.
  • Amazon Cognito added user authentication as the platform grew, with the whole stack deployed for consistency and scalability via CloudFormation.
AdTecher

Working with 3GI and the Cloud Combinator team has been a game changer for us - the streamlined campaign process and AI-powered support have significantly improved our early adopters' engagement and ROI.

Charles Wheeler

Director, AdTecher

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