Case Studies | SaaS B2B

Using AI to Create Context-Aware Automated B2B Sales Communications

Find Me Sales
About

Find Me Sales gives B2B teams a real-time database of over 200 million companies, with filters, alerts and outbound tooling (CRM integration, email tools, automation flows) to run sales campaigns.

Challenge
  • Find Me Sales wanted generative AI to differentiate its email tooling from competitors, rather than relying on static templates.
  • Emails needed to be tailored both to a prospect's broader business context and to any prior interaction history to be genuinely effective.
  • Without automation, writing personalised outreach at scale stayed labour-intensive and put pressure on the team to keep up with faster-moving competitors.
Solution

Cloud Combinator built an automation pipeline centred on a large language model in Amazon Bedrock, with AWS Lambda handling data flow and Amazon S3 storing the structured prompts that gave the model context and task instructions.

By the numbers:

  • Proof of concept delivered in under 14 days
  • Feature moved from research into internal user testing and trials
  • No diversion of budget from other parts of the business, via Cloud Combinator's funding process

What changed:

  • An API fed prospect and interaction data into a Lambda function, which pulled the relevant prompt from S3 and generated an email tailored to that specific conversation.
  • Prompt engineering was the core investment: prompts had to carry enough context for the model to produce emails that were both accurate and genuinely relevant to the ongoing relationship.
  • Cloud Combinator delivered a full handover under its AI & ML Project Accelerator framework, including video walkthroughs and in-situ notes so Find Me Sales could manage new prompt types independently.
Find Me Sales

The collaboration allowed us to explore different generative AI models to discover which would work best in a production environment.

Will Crosthwait

Founder, Find Me Sales

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